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August 9, 2017
By: KERRY PIANOFORTE
Editor, Coatings World
Everybody who has been at any previous editions of our event recognizes the important role it plays in technological development and scientific advancement across the coatings supply chain, both in Brazil and in the whole of Latin America, as well as the contribution it makes to growing the industry and taking business to new frontiers. This coming edition, with its main focus on ways of adding value to coatings, will be no exception. With leading global and local suppliers confirmed as exhibitors and a high-end technical and scientific program, we are confident that ABRAFATI 2017 is going to give the industry a boost towards innovation and value creation. Thousands of skilled professionals will be moving around in the halls, booths and auditoriums, creating a favorable environment for interacting and discussing new ideas, partnerships, negotiations, the incorporation of new technologies, and many other things. Our Congress and Exhibition are firmly established among the leaders of their kind on the world stage, enjoying great credibility and recognition. Being held simultaneously makes them perfectly suited for the objectives set for the event, creating ideal conditions for interaction among technicians and executives, who need to stay in touch in order for scientific and technological advancement to result in an increasingly dynamic, strong, up-to-date and sustainable coatings supply chain. At the same time, they will allow you to take panoramic, real-time look at how the future of that supply chain is being built. Particularly noteworthy is a comprehensive technical program that represents the best of what is produced around the globe in terms of scientific research and innovation. It comprises 150 studies authored by more than 200 experts, to be presented as conferences, papers at the Poster Session, and lectures at the seminars on radiation curing and solvents. Original and valuable reflections on major themes will further enrich the program at three plenary sessions to be conducted by individuals who have a lot say about the current and future scenarios for coatings. Accordingly, a vast collection of knowledge and new solutions will be disseminated and discussed, allowing the evolution of Brazil’s paint and coatings industry to go further and deeper. There will be thousands of skilled professionals at the trade show, among them lecturers, exhibitors, and congress participants and attendees, who are all certainly coming out the wiser thanks to the broad range of opportunities to acquire and share key information. With ABRAFATI 2017, we are thus boosting innovation and, as a result, the development and permanent renewal of the industry in the region. For the Coatings World audience, I’d like to highlight a particular point: the paint and coatings industry’s huge potential for growth in Brazil and all of Latin America. More than 600 million people live in the region, and there is a growing demand for consumer goods, as well as a need for upgrades in infrastructure, which gives rise to a variety of business opportunities. Brazil is one of the world’s largest producing countries, with an output of more than 1.5 billion liters a year. Combined with those of the other Latin American countries, that output exceeds 3 billion liters per year, produced by hundreds of paint manufacturers. That makes for a market worthy of careful consideration. We look forward to your visit, as ABRAFATI 2017 has a lot to offer you! Antonio Carlos de Oliveira Executive President, ABRAFATI
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